English
THE TRUSTED PRESENCE BESIDE LEGENDS
BE WITH
JOSEF
Motivational speech &
Executive immersion Experience
YOU' VE JUST FOUND SOMETHING RARE.
JOSEF LEBERER — 40 years inside Formula 1 - shaped leadership, loyalty and decision-making under extreme pressure. Now, he brings those lessons to companies that understand character is the ultimate competitive advantage.
WATCH THE VIDEO, MEET THE MAN
The official trailer of the upcoming documentary revealing Josef Leberer’s journey beside the champions, produced in collaboration with Ayrton Senna’s family.
Josef worked at a rehabilitation clinic in Austria, caring for Niki Lauda after his near-fatal accident.
Hired by Ron Dennis at McLaren in 1988, Josef Leberer became Formula 1’s first dedicated performance coach — decades before the role became standard.
He was physiotherapist, advisor, nutritionist, confidant and stabilizing force in the most demanding environments in sport.
Who is Josef leberer?
THE ORIGINAL PERFORMANCE COACH
“Josef was one of the pioneers in Formula 1 who opened the door to a new kind of coaching: physical, psychological and mental.”
Emerson Fittipaldi
2x F1 World champion.
2x F1 World champion.
Mika Häkkinen
2x F1 World champion.
“When I joined McLaren, Josef was already there — and they were operating at a completely different level in every aspect.”
Toto Wolff
Principal of Mercedes F1 Team
“To have someone you can rely on between Senna and Prost — that’s an almost impossible balance to hold. Joe’s role was incredibly important.”
THE KEEPER OF TRUST
When Ayrton joined Williams, Josef was the only one he took along.
In total, they worked together for 7 years.
RESPECTED BY BOTH SIDES
In the loudest battles of Formula 1, he learned the power of character.
His relationship with Alain Prost remains strong to this day.
Experience Includes:
Shared nature experiences
Real stories from Josef career
Social moments a guided reflections
Evenings around wine and conversation
Strategic discussions on trust, loyalty and decision-making
Space for personal exchange and meaningful connection
STILL BETWEEN CHAMPIONS
Generations changed. Gerhard Berger, Mika Häkkinen. Damon Hill. Kimi Räikkönen. Sebastian Vettel. Felipe Massa. Charles Leclerc. Josef remained between them.
Today, he continues that legacy as ambassador for Sauber.
THE KEY LEARNINGS
“What I learned in the Noise”
Leading through internal conflict
Preparing high performers for decisive moments
Building trust through consistency
Demonstrating loyalty under pressure
Making ethical decisions when
stakes are high
Sustaining respect beyond short-term success
THE VOICE OF JOSEF
When the Quiet Man Speaks
Motivational speech
OUR TWO PRODUCTS
Product Overview
FORMAT
In-person keynote
DURATION
60–90 minutes
AUDIENCE
Companies, leadership teams, C-levels , sales agents
CONTENT
Real stories from inside Formula 1
Exclusive Material
Rare and previously unseen images
Core Themes
Trust, loyalty, leadership under pressure and ethical decision-making
Practical takeaways
Actionable lessons applicable to corporate environments
INTERACTIVE SEGMENT
Live Q&A session with Josef
Optional Add-On
Private coffee session with Josef for selected participants
BE CALM WITHIN THE STORM
An intimate weekend To step away from noise.
Executive Immersion Experience
Product Overview
FORMAT
Private executive immersion
DURATION
Weekend experience (2–3 days)
AUDIENCE
C-Level executives and senior decision-makers only
Setting
Nature-based location, away from urban noise
Group Size
Limited and curated participation
PRESS
GET IN TOUCH
FOR MORE INFORMATION
English
Motivational speech &
Executive immersion Experience
THE TRUSTED PRESENCE
BESIDE LEGENDS
BE WITH
JOSEF
English
Motivational speech &
Executive immersion Experience
THE TRUSTED PRESENCE
BESIDE LEGENDS
BE WITH
JOSEF
YOU' VE JUST FOUND SOMETHING RARE.
JOSEF LEBERER — 40 years inside Formula 1 - shaped leadership, loyalty and decision-making under extreme pressure. Now, he brings those lessons to companies that understand character is the ultimate competitive advantage.
WATCH THE VIDEO, MEET THE MAN
The official trailer of the upcoming documentary revealing Josef Leberer’s journey beside the champions, produced in collaboration with Ayrton Senna’s family.
WHO IS JOSEF
LEBERER?
THE ORIGINAL PERFORMANCE COACH
WHO IS JOSEF
LEBERER?
THE ORIGINAL PERFORMANCE COACH
Hired by Ron Dennis at McLaren in 1988, Josef Leberer became Formula 1’s first dedicated performance coach — decades before the role became standard.
He was physiotherapist, advisor, nutritionist, confidant and stabilizing force in the most demanding environments in sport.
Josef worked at a rehabilitation clinic in Austria, caring for Niki Lauda after his near-fatal accident.
EPSODES
Emerson Fittipaldi
2x F1 World champion.
“Josef was one of the pioneers in Formula 1 who opened the door to a new kind of coaching: physical, psychological and mental.”
Mika Häkkinen
2x F1 World champion.
“When I joined McLaren, Josef was already there — and they were operating at a completely different level in every aspect.”
Emerson Fittipaldi
2x F1 World champion.
“Josef was one of the pioneers in Formula 1 who opened the door to a new kind of coaching: physical, psychological and mental.”
Mika Häkkinen
2x F1 World champion.
“When I joined McLaren, Josef was already there — and they were operating at a completely different level in every aspect.”
Mika Häkkinen
2x F1 World champion.
“When I joined McLaren, Josef was already there — and they were operating at a completely different level in every aspect.”
Mika Häkkinen
2x F1 World champion.
“When I joined McLaren, Josef was already there — and they were operating at a completely different level in every aspect.”
Toto Wolff
Principal of Mercedes F1 Team
“To have someone you can rely on between Senna and Prost — that’s an almost impossible balance to hold. Joe’s role was incredibly important.”
EPSODES
Toto Wolff
Principal of Mercedes F1 Team
“To have someone you can rely on between Senna and Prost — that’s an almost impossible balance to hold. Joe’s role was incredibly important.”