SWEETHEARTED PIRATES FILMS
SWEETHEARTED PIRATES FILMS
presents
AYRTON, KNWON BY FEW
Crafting narratives that dare.
With elegance & love.
AYRTON KNOWN BY FEW is a collective portrait about connection, memory, and impact. An emotional journey that immerses the viewer in a more human and intimate universe of Formula 1, told through the voices of those who, by sharing their stories, also reveal new dimensions of Ayrton Senna.
AYRTON KNOWN BY FEW is a collective portrait about connection, memory, and impact. An emotional journey that immerses the viewer in a more human and intimate universe of Formula 1, told through the voices of those who, by sharing their stories, also reveal new dimensions of Ayrton Senna.
AYRTON KNOWN BY FEW is a collective portrait about connection, memory, and impact. An emotional journey that immerses the viewer in a more human and intimate universe of Formula 1, told through the voices of those who, by sharing their stories, also reveal new dimensions of Ayrton Senna.
Ayrton Senna is more than a legendary name in Formula 1. He is a cultural icon, a national hero, and one of the most admired figures in the world. Behind the speed, victories, and fame was a complex, sensitive man, surrounded by people who helped shape his legacy both on and off the track.
Ayrton Senna is more than a legendary name in Formula 1. He is a cultural icon, a national hero, and one of the most admired figures in the world. Behind the speed, victories, and fame was a complex, sensitive man, surrounded by people who helped shape his legacy both on and off the track.
Ayrton Senna is more than a legendary name in Formula 1. He is a cultural icon, a national hero, and one of the most admired figures in the world. Behind the speed, victories, and fame was a complex, sensitive man, surrounded by people who helped shape his legacy both on and off the track.
AYRTON KNOWN BY FEW offers a new perspective on the driver through the stories of those who were by his side. Each episode focuses on real characters — artists, photographers, therapists, engineers, and friends — who share unique memories and experiences around Senna.
AYRTON KNOWN BY FEW offers a new perspective on the driver through the stories of those who were by his side. Each episode focuses on real characters — artists, photographers, therapists, engineers, and friends — who share unique memories and experiences around Senna.
AYRTON KNOWN BY FEW offers a new perspective on the driver through the stories of those who were by his side. Each episode focuses on real characters — artists, photographers, therapists, engineers, and friends — who share unique memories and experiences around Senna.
FORMAT & DELIVERY
Documentary series in 6 episodes
Duration: 30 to 40 minutes each
Format: HD | Color | Documentary
Language: Portuguese, with multilingual subtitle options
Director: Pedro McCardell
Production: Sweethearted Pirates Films
06 Episodes
(
Episode 01
)
beco
A fresh perspective on Ayrton Senna through the memories of his own family. Featuring exclusive interviews and rare footage, the episode tells the moving story of a niece who, at the request of her grandmother (Ayrton’s mother)creates a work of art to preserve his image and legacy. It highlights the deep emotional and family bonds that shaped the hero’s image, revealing Senna’s lasting impact on those who knew him beyond the racetrack.
(
Episode 02
)
The Therapist
Physiotherapist Josef Leberer stood by Senna during some of the most challenging moments of his career and life. More than a physical trainer, Josef became an emotional anchor, almost a therapist. This episode delves into their bond of trust, vulnerability, and friendship, showing how Ayrton found in Josef someone with whom he could be fully human.
(
Episode 03
)
SUTTON
This episode explores the deep relationship between Formula 1 photographer Keith Sutton and Ayrton Senna, unveiling behind-the-scenes moments through archival images and personal testimonies. Sutton followed Ayrton from his early years and captured iconic moments. Through his sensitive and privileged lens, the episode shows how Sutton’s work eternalized Senna’s essence in the collective memory of the sport.
(
Episode 04
)
NORIO KOIKE
The real story of the photographer who disappeared after losing his best friend: Ayrton Senna. Norio Koike captured intimate, iconic images of the driver. After Ayrton’s death, he handed over his camera and entire archive to the Senna family and was never seen again. This episode follows the search for Norio: contacts with the Japanese embassy, elusive leads, and a symbolic ascent of Mount Fuji.
(
Episode 05
)
BEGER
Gerhard Berger reveals the most human side of his teammate Ayrton Senna. With never-before-heard stories, humorous moments, and reflections on the mind of one of the greatest drivers of all time.
(
Episode 06
)
O MAIOR LEGADO
Ayrton Senna’s most powerful legacy: the institute that, for over 30 years, has impacted and transformed the lives of millions of children. A sensitive glimpse into his concern for Brazil’s future and his visionary commitment to social causes.
06 Episodes
(
Episode 01
)
beco
A fresh perspective on Ayrton Senna through the memories of his own family. Featuring exclusive interviews and rare footage, the episode tells the moving story of a niece who, at the request of her grandmother (Ayrton’s mother)creates a work of art to preserve his image and legacy. It highlights the deep emotional and family bonds that shaped the hero’s image, revealing Senna’s lasting impact on those who knew him beyond the racetrack.
(
Episode 02
)
The Therapist
Physiotherapist Josef Leberer stood by Senna during some of the most challenging moments of his career and life. More than a physical trainer, Josef became an emotional anchor, almost a therapist. This episode delves into their bond of trust, vulnerability, and friendship, showing how Ayrton found in Josef someone with whom he could be fully human.
(
Episode 03
)
SUTTON
This episode explores the deep relationship between Formula 1 photographer Keith Sutton and Ayrton Senna, unveiling behind-the-scenes moments through archival images and personal testimonies. Sutton followed Ayrton from his early years and captured iconic moments. Through his sensitive and privileged lens, the episode shows how Sutton’s work eternalized Senna’s essence in the collective memory of the sport.
(
Episode 04
)
NORIO KOIKE
The real story of the photographer who disappeared after losing his best friend: Ayrton Senna. Norio Koike captured intimate, iconic images of the driver. After Ayrton’s death, he handed over his camera and entire archive to the Senna family and was never seen again. This episode follows the search for Norio: contacts with the Japanese embassy, elusive leads, and a symbolic ascent of Mount Fuji.
(
Episode 05
)
BEGER
Gerhard Berger reveals the most human side of his teammate Ayrton Senna. With never-before-heard stories, humorous moments, and reflections on the mind of one of the greatest drivers of all time.
(
Episode 06
)
O MAIOR LEGADO
Ayrton Senna’s most powerful legacy: the institute that, for over 30 years, has impacted and transformed the lives of millions of children. A sensitive glimpse into his concern for Brazil’s future and his visionary commitment to social causes.
06 Episodes
(
Episode 01
)
beco
A fresh perspective on Ayrton Senna through the memories of his own family. Featuring exclusive interviews and rare footage, the episode tells the moving story of a niece who, at the request of her grandmother (Ayrton’s mother)creates a work of art to preserve his image and legacy. It highlights the deep emotional and family bonds that shaped the hero’s image, revealing Senna’s lasting impact on those who knew him beyond the racetrack.
(
Episode 02
)
The Therapist
Physiotherapist Josef Leberer stood by Senna during some of the most challenging moments of his career and life. More than a physical trainer, Josef became an emotional anchor, almost a therapist. This episode delves into their bond of trust, vulnerability, and friendship, showing how Ayrton found in Josef someone with whom he could be fully human.
(
Episode 03
)
SUTTON
This episode explores the deep relationship between Formula 1 photographer Keith Sutton and Ayrton Senna, unveiling behind-the-scenes moments through archival images and personal testimonies. Sutton followed Ayrton from his early years and captured iconic moments. Through his sensitive and privileged lens, the episode shows how Sutton’s work eternalized Senna’s essence in the collective memory of the sport.
(
Episode 04
)
NORIO KOIKE
The real story of the photographer who disappeared after losing his best friend: Ayrton Senna. Norio Koike captured intimate, iconic images of the driver. After Ayrton’s death, he handed over his camera and entire archive to the Senna family and was never seen again. This episode follows the search for Norio: contacts with the Japanese embassy, elusive leads, and a symbolic ascent of Mount Fuji.
(
Episode 05
)
BEGER
Gerhard Berger reveals the most human side of his teammate Ayrton Senna. With never-before-heard stories, humorous moments, and reflections on the mind of one of the greatest drivers of all time.
(
Episode 06
)
O MAIOR LEGADO
Ayrton Senna’s most powerful legacy: the institute that, for over 30 years, has impacted and transformed the lives of millions of children. A sensitive glimpse into his concern for Brazil’s future and his visionary commitment to social causes.
OPPORTUNITY FOR
STREAMING PLATFORMS
High audience potential with universal appeal and strong engagement rates
Immediate brand value through the global recognition of Ayrton Senna
Exclusive content with significant potential for spontaneous
media coverage and viral reach
A cross-platform product with potential for spinoffs:
events, podcasts, exhibitions, international activations.
Appeals to both nostalgic fans and a new generation interested
in powerful, human stories.
Creative freedom with the SHP team
Flexible promotional formats tailored for social media, trailers, behind-the-scenes footage, and special posters
BRAND PARTNERSHIP OPPORTUNITIES
Global Positioning
Position your brand as the official sponsor of a globally recognized, emotionally powerful project
Public Relations Presence
Logo presence in PR efforts, press kits, press conferences, and organic content
Values Alignment
Direct brand alignment with values such as excellence, perseverance, humanity, and education
Official Campaign Exhibition
Branding in official campaign assets: trailer, episode openings/closings, posters, social media
Exclusive Activations
Opportunities for digital and physical activations (premieres, exhibitions, campaigns)